Choosing an Art Festival

I started looking into art festivals in the 1990s. I found many books and magazines that rate art festivals using different descriptions and criteria needed to make a decision on whether or not to apply.
I decided to apply to shows in my area that had a good reputation but also some fringe benefits such as musical entertainment, and great food. I was also sure to find events that showcased artwork in my same price-range to be comfortable that my work wouldn't be too expensive or too low-end for that particular fair. Before long I realized that setting up at street fairs can be rigorous and often confusing.
Through networking with other artists, I learned about the most popular and unpopular shows in America. Many are still just too far away. But maybe someday I will make a road trip back east. It's important to take all costs into account.
Traveling costs include transportation, shipping, lodging and eating.
Show costs include booth fees, extra insurance, licences and often commissions are paid on all sales. Remember that booth fees can range from $100 to $4000 and commissions can eat up to 40% of your total sales.
Choose shows that are in a climate comfortable for you to be out in for many days. Climate can also effect delicate art such as textiles and woodwork. You might want to try an indoor show if you are just starting out.
Plan your first booth very carefully by setting up the booth at home or at work. That way you can take your time designing it and you wont over-crowd the space whether it is 10' x 10' or larger. The larger the booth, the more comfortable patrons feel in it.
Most importantly, don't be afraid to take a chance. Some shows are very hard to get accepted into. When a rejection letter or e-mail comes, just throw it away and move on. Because the very next letter will have good news. And it is good news because art festivals are serious fun.
You will meet hundreds of people, all of them in festive mood and soaking up inspiration from art and artists. You make friendships that can last forever.

Tip of the Week: Go check out art festivals the year before you apply to see if they're right for you.

Shout Out of the Week: Thanks to the management at Gualala Redwoods for the taking us on the tour and answering all of our questions.